How To Apply Bronzer To Suit Your Face Shape

Using bronzer can add a touch of warmth to your complexion, giving you a radiant, healthy look with a sun-kissed glow. It can also help even out your skin tone and accentuate your best features. While not the same as contour, bronzer can still be strategically placed on specific areas of your face to create different effects. By understanding your face shape and features, you can use bronzer to highlight your best features and enhance your natural beauty. 

Types of Bronzer

When selecting a bronzer, the first factor to think about is the appropriate shade. It is recommended to choose a bronzer that is 1-2 shades darker than your skin tone to avoid looking orange and to make blending easier. The shade of bronzer chosen should align with the desired makeup look - a cool-toned bronzer for defining and sculpting the face, or a warmer-toned bronzer for a sun-kissed appearance. For a radiant glow, consider a warm-toned bronzer with shimmer.

The next consideration is the type of bronzer to use - powder, liquid, or cream. The choice of bronzer type should take into account your skin type and the final look you wish to achieve. 

Powder Bronzer

Powder bronzers are the most user-friendly option, making them ideal for everyone and perfect for quick makeup routines. They are suitable for all skin types, but especially effective for those with oily skin, as they help control shine throughout the day. While powder bronzers generally offer a matte finish, some do contain shimmer for a radiant effect. These bronzers are also useful for contouring and enhancing facial features. Our mineral bronzer is effortless to apply and blend, providing a natural sun-kissed glow. Its natural ingredients make it safe for all skin types, free from harmful additives. 


Cream Bronzer

Choosing a cream bronzer is ideal for those with normal to dry skin looking for a dewy finish. While it may be slightly more challenging to use, it is crucial to apply a moderate amount and blend it well to prevent any harsh lines. To achieve the best results, we suggest applying it right after a liquid foundation to ensure it seamlessly blends into the skin. 

Liquid Bronzer

For those aiming for a radiant, healthy, dewy appearance, a liquid bronzer is an excellent choice. Ideal for individuals with dry skin, this type of bronzer prevents a dry or patchy finish. Nonetheless, applying a liquid bronzer can be challenging. It's recommended to use small quantities and take the time to blend it in with either a brush or a beauty blender. Applying a thin layer of liquid bronzer to areas where the sun would naturally hit your face is a fantastic way to achieve a sun-kissed look. 

Applying bronzer to suit your face shape

Round Face Shape

To enhance a round face shape, focus on bronzing the outer corners of the forehead, cheekbones, and jawline. Avoid applying bronzer directly to the very top of the forehead to prevent making it appear shorter. For a natural sun-kissed look, lightly apply bronzer across the forehead where the sun would naturally hit. Blend bronzer on the cheekbones in a diagonal direction towards the center of the face, then blend upwards for a lifted effect. Apply more bronzer towards the outer edge of the face to create a slimming effect. Finish by applying bronzer to the outer part of the jawline. 

Oval Face

Oval faces typically have a slightly longer length compared to their width, along with a rounded jawline and chin. When it comes to applying makeup for oval face shapes, the process is pretty standard.

To start, apply bronzer along the hairline of your forehead and across the temples, blending upwards towards the hairline. Then, apply bronzer on and slightly above the cheekbones, blending it out into the hairline in an upward motion to create a lifted appearance. Connect this with the bronzer applied on the temples. Lastly, apply a small amount of bronzer under your chin and blend it out for a seamless finish.

Oblong Face

An oblong face, similar to an oval face but longer, can be enhanced with strategic makeup placement. To reduce the length of an oblong face, apply bronzer at the top of the forehead and blend into the hairline for a sunkissed look. Avoid applying bronzer on the temples to maintain a narrower appearance. Enhance cheekbones by blending bronzer underneath and on top, lifting the face. A touch of bronzer on the nose can add a natural glow. Finish by applying bronzer under the chin to create a shorter face shape. 

Square Face

Typically, a square face is as wide as it is long, with a defined jawline. To soften the angles, bronzer can be strategically applied. Start by sweeping bronzer onto the temples, blending upwards towards the hairline. Then, highlight the cheekbones and bridge of the nose for a radiant glow. Lastly, contour the jawline and chin to create a more subtle appearance. 

Heart-Shaped Face

A heart-shaped face typically features a broader forehead and a slimmer jawline. These faces often boast well-defined cheekbones as well. 

To enhance a heart-shaped face, apply bronzer along the forehead and temples, blending into the hairline. Add some bronzer under and on the cheekbones, blending upward to lift the face. For a shorter or less defined chin, apply bronzer to the chin as well. 

Other Bronzer Placement Tips

  • To create a slimming effect on your neck and face, simply apply bronzer from the center of your chin down to your neck.

  • For a natural sun-kissed look, focus on the areas where sunlight naturally hits your face - forehead, cheekbones, and bridge of your nose.

  • For a sculpted look, apply bronzer in a 3 / E shape starting at the forehead, across the cheekbones, and finishing at the jawline. 

While these bronzer placement tips may be ideal for specific face shapes, don't feel obligated to adhere to them. Makeup is subjective, so feel free to experiment with different placements to find what suits you best.